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The Juv'ae Journal

The Juv'ae Journal

Discover expert cosmetic nursing education, industry insights, practical tips, and inspiring stories from our community to help you stay informed, compliant, and confident in your practice.

Business & Marketing
The Algorithm Knows Your Patients Better Than You: How Social Media Has Changed Cosmetic Nursing

Your patients know more than you think. Before they ever sit in your chair, they've scrolled through countless pieces of content — something catches their eye, sparks a question they didn't know they had. By the time your patient walks through your door, ...

Wendy Daoud El-Khoury (Guest Expert)
Business & Marketing
Annual Pricing Reviews: Why the New Year Matters for Your Clinic

Each New Year presents an important opportunity for clinic owners and cosmetic nurses to pause, review, and reset pricing for the year ahead. With inflation continuing to affect the cost of goods, consumables, staffing, logistics, compliance, and utilitie...

Melissa & Nicole
Business & Marketing
From Trend to Transformation: How Juv'ae Nurses and Clinics Can Lead the Global Medical Aesthetics Boom

New research from MarketsandMarkets shows the industry on track to grow from approximately AUD $29.3 billion in 2025 to AUD $61.1 billion by 2031, with a compound annual growth rate of 13%. This is far more than a passing trend; it reflects a sustained mo...

Melissa & Nicole
Training & Upskilling
Juv’ae Business Mastery National Workshop Tour for Cosmetic Nurses & Clinic Owners

For more than 16 years, I’ve watched incredibly talented cosmetic nurses struggle with one thing that was never covered in their training: How to run a truly profitable, sustainable, and scalable aesthetics business. Transform Your Clinic. Lead With Purpo...

Melissa Isaia
Business & Marketing
Why Growth Feels Harder in Year Two for Cosmetic Clinics

Year one of your cosmetic nursing business often feels energising. Everything is new. You are building, learning, and proving to yourself that this can work. Momentum carries you forward, even when things feel messy. For many cosmetic nurses in Australia,...

Jacinta King
Business & Marketing
Cosmetic Nurse to Clinic CEO: How Letting Go Grows Your Aesthetic Business

There’s a moment in every cosmetic nursing career where the next level doesn’t come from new injection techniques, but from stronger business skills — and the courage to let something go. For many Australian cosmetic practitioners and aesthetic clinic own...

Melissa & Nicole
Business & Marketing
From Invisible to In‑Demand: Social Media for Cosmetic Nurses in 2026

It has been a huge year. This is the perfect moment to pause, look ahead and set yourself up for a strong start to Q1 2026. The quiet of the Christmas break gives you the breathing space you need to plan your content, map out your messaging and get clear ...

Jacinta King
Business & Marketing
Podcast: Clinic Growth Secrets, Scaling & Staffing

Dr. Steven Diep Introduction: Hi everyone, welcome to Juv’ae's first podcast! I’m excited to have a special guest with us today—Jessica Welsh, the CEO, Director, and Founder of CQ Aesthetics. Thanks for joining us, Jessica! Jessica Welsh: Thank you for ha...

Team Juv'ae