The Juv'ae Journal

Our Business Mastermind is one of the ways we invest in you, and it's back for 2026, completely free for Juv'ae nurses. One of the things I love most about working at Juv'ae is that we don't just supply products. We invest in helping our nurses build succ...

Jacinta King

As we reflect on Cosmetic Collective Conference 2026, one question naturally comes to mind: can we deliver the same experience, or an even better one, for CC27? The answer is simple. We have to. "Hand on heart this has been my best conference yet. Feeling...

Melissa Isaia

With the recent release of the NSW Health cosmetic medicine regulations, many cosmetic nurses are asking the same question: "Why does it feel like our profession is constantly facing new rules and regulations?" It's a fair question. Over the past few year...

Melissa Isaia

While many of the principles reflect existing expectations around safe practice, the new Regulation provides much greater detail on how clinical governance should be demonstrated and documented. The NSW Government has released the Medicines, Poisons and T...

Jacinta King

Something is shifting in aesthetic medicine. Not a trend. Not a moment. A genuine, long-overdue change in how we think about women, skin ageing and the role we play in their lives. And honestly? We couldn't be more excited about it. Let's Start With a Num...

Nicole Schmid-Sanele

Earlier this year I had the privilege of travelling to Europe through a Juv'ae-supported education initiative, for an incredible week of aesthetic nurse education and clinical exposure. The journey began in Geneva, Switzerland, at Teoxane Global Head Offi...

Nicolette Gabriel (Guest Author)

While attracting new clients will always be important, many aesthetic businesses overlook one of the most valuable assets they already possess: their existing client database. Every client who has attended your clinic has already overcome the biggest hurd...

Jacinta King

Registering a business name feels like the exciting part. But for aesthetic nurses setting up their own clinic, it's what happens before you register that determines whether your brand survives long term. Before you spend money on logos, a website, signag...

Melissa Isaia

There are hundreds of metrics you can track in business. Revenue, profit, social media reach, website clicks, client numbers, and conversion rates all matter to some degree. But after working with hundreds of cosmetic nurses around Australia, I keep comin...

Jacinta King

This might be a slightly uncomfortable one - but it's important. There's a big difference between being a great injector and running a successful aesthetic clinic business. And right now, I'm seeing many cosmetic nurses stuck in the middle - talented, bus...

Melissa Isaia

There is a subtle but important shift that separates nurses who stay consistently busy from those who build highly profitable and sustainable businesses. It is not their technique, and it is not their social media. It comes down to how they approach their...

Jacinta King

The best brands in the world don't just sell products - they control access, timing, and perception. Cosmetic medicine has been doing the opposite. Here's how to fix that. Walk past any high-end fashion store and you'll see the same thing. Limited pieces....

Melissa & Nicole