Each New Year presents an important opportunity for clinic owners and cosmetic nurses to pause, review, and reset pricing for the year ahead.

With inflation continuing to affect the cost of goods, consumables, staffing, logistics, compliance, and utilities, holding prices static year after year quietly erodes your margins even when your clinic appears busy.

Why an annual pricing review is essential

The most successful practices don’t wait until they’re under pressure to adjust pricing. Instead, they build in small, consistent, annual increases that keep their business sustainable and future-proofed.

We always recommend reviewing your pricing every year, aligning increases with the Consumer Price Index (CPI) so your fees move in step with inflation rather than falling behind it.

The secret to pricing increases: small and consistent

One of the biggest mistakes we see is delaying price increases for years and then needing to apply a large jump all at once. This can feel uncomfortable for both you and your patients.

The smarter approach is:

• Increase prices in small increments annually.

• Anchor increases to CPI so they’re logical, defensible, and fair.

• Avoid “shock” increases by making pricing reviews routine, not reactive.

Patients generally accept small, regular adjustments far more easily than sudden large changes.

How to communicate pricing changes subtly

Price increases don’t need big announcements or awkward conversations. Many clinics simply:

• Reflect the updated pricing clearly  on invoices.

• Ensure price lists and treatment menus are current.

• Train staff to confidently explain that pricing is reviewed annually in line with operating costs.

When pricing is consistent, transparent, and professional, it reinforces trust rather than damaging it.

Our updated price guide

Please see our updated price guide, which reflects this CPI adjustment and keeps pricing aligned with current inflationary pressures across the industry.

A final thought 

Your expertise, compliance obligations, and level of care continue to rise each year and your pricing should reflect that. Regular, CPI-based reviews protect your profitability, support long-term growth, and ensure your clinic remains strong, stable, and sustainable.

If you’d like support reviewing your own clinic pricing or building this into your annual business planning, the Juv'ae team is always here to help.

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