Marketing Yourself:
How Video Content Can Attract New Clients
One of the most common questions I get asked is, “How do I market myself and get new clients?” While there are a range of marketing tactics—from website SEO to paid promotional posts on Google Ads, Meta Ads, or other forms of paid advertising—one of the cheapest and most effective ways to market yourself is to create video content. It's free, time-effective, and a fantastic way to showcase your expertise and personality.
Why Video Content Matters
- Establish Trust and Consistency: Regular video posts help you stay connected with your audience. Over time, your viewers learn to expect valuable insights from you, which builds trust and positions you as a reliable resource.
- Showcase Your Expertise: Videos allow you to demonstrate your expertise in a personable way. When you speak directly to the camera, you have the opportunity to explain complex concepts in a simple, relatable manner.
- Improve Your On-Camera Confidence: The more you practice, the more natural you become. What may start as a challenge can quickly turn into a powerful tool for engaging your audience and establishing your brand.
Crafting Your Content
When planning your video topics, focus on addressing concerns rather than promoting what the actual treatment is. Focus on the concern and the outcome, not the actual product injected. This educational approach not only informs your audience but also helps ensure that your content remains TGA compliant. Below are 10 ideas to kick-start your video series—choose four to post weekly:
9 TGA Compliant Video Ideas:
1. Masseter Muscle and Jawline Slimming:Explain how the masseter muscle can widen the jawline, and how relaxing this muscle may lead to a slimmer, heart-shaped face.
2. Volume Loss in the Face:
Discuss how aging can cause volume loss in different facial layers, leading to a tired appearance, and how supporting midface volume can rejuvenate the under-eye area.
3. The Role of Elastin and Collagen:
Talk about the natural decline of elastin and collagen as we age, and explain how treatments like Rejuran stimulate skin cell regrowth to plump up the dermis.
4. Muscle Dynamics in the Lower Face:
Describe the “tug of war” between the lower and upper face muscles, highlighting how treating the lower face can help maintain balance as we age.
5. Importance of Full Face Assessment:
Emphasise that assessing a face for balance and proportions is crucial. Over-treating one feature (such as the lips) can cause an imbalance, making full face assessments by experienced clinicians essential.
6. What Marionette Lines Are:
Explain what marionette lines are, when they typically begin to appear (35years), and how treatments that support volume loss and address overactive muscles may help manage their appearance.
7. The ABC’s of Skincare:
Break down the basics of skincare and explain why sunscreen is the hero treatment of them all, emphasising its role in preventing premature aging.
8. The Importance of Treatment Variation:
Discuss how repeatedly undergoing the same treatment over many years can lead to an unbalanced appearance as other areas of the face age. Stress the importance of checking in with your practitioner at least every six months to a year to ensure that your age-related goals are progressing well.
9. Addressing Perioral Lines:
Describe how perioral lines develop as a result of excessive muscle contraction, volume loss, and collagen decline. Emphasise why a multifaceted approach that addresses all these factors is the best way to manage these concerns.
Pro Tips for Professional-Looking Videos
While your videos don’t need to be perfect, investing in a few key tools can significantly enhance your presentation quality:
- Ring Light: A ring light helps evenly illuminate your face, reducing shadows and ensuring your features are clear. It also allows you to stand back and use natural gestures without being confined.
- Microphone: Clear audio is essential for keeping your audience engaged. Consider using the Rode Wireless Microphone to ensure your message is heard loud and clear.
Tips to Get Comfortable on Camera
1. The First Take is Often the Best:Don’t worry about saying “um” or “ahh”—authenticity is key. The first take is usually the most genuine reflection of your personality.
2. Avoid Over-Watching Your Videos:
If you dislike the sound of your voice or minor imperfections, avoid re-watching your videos over and over. Just film, post, and move on.
3. Maximise Your Social Media Presence:
Post your videos on your main feed, then share them to your stories on Instagram and Facebook. Consider dedicating a page on your website to educational tips, upload your videos to YouTube, and embed them on your website—your SEO will thank you!
4. Don’t Forget to Smile:
Bring your gorgeous energy to life by smiling and staying enthusiastic. Your energy can be contagious.
5. Keep Filters to a Minimum:
Over-filtering can detract from authenticity. At most, use a subtle filter like Instagram’s Paris filter.
6. Utilise Your Ring Light and microphone:
Use the ring light not just for better lighting, but also to give you the freedom to move naturally and use gestures during your presentation. The microphone will instantly take your video from amateur to semi-professional.
7. Have Some Notes on Hand:
It’s perfectly okay to have a few notes nearby. A simple pause to refer to your points can help you communicate more clearly and effectively.
Don’t Forget to Tag Juv'ae!
When you create and share your video content, DON’T FORGET TO TAG JUV'AE! We can re-share your content and help you reach a greater audience. Also, tag me @jacintaking.registerednurse so that I can see your hard work and give you some commenting love!
By consistently posting educational, concern-focused content and utilising these professional and practical tips, you can build a compelling personal brand that resonates with your audience while staying compliant with TGA guidelines.
Start recording, share your knowledge, and watch your personal brand—and your audience—grow!