It has been a huge year. This is the perfect moment to pause, look ahead and set yourself up for a strong start to Q1 2026. The quiet of the Christmas break gives you the breathing space you need to plan your content, map out your messaging and get clear on how you want to show up online in 2026.

Then, when January arrives and you’re rested and ready, you can film everything in one focused burst and spend the rest of the quarter doing what you do best - caring for your patients.

Why Visibility Matters

Most marketing studies show that people need around 12 to 15 touchpoints before they feel ready to book or buy.

In cosmetic medicine trust is everything. Clients want to feel safe, informed and connected to you before they choosing an aesthetic practitionery. Every time they see your face or hear your voice, you build one more layer of trust and familiarity.

Visibility isn’t about being loud or salesy. It’s about showing up consistently so that, when someone is finally ready to book, choosing you feels natural and reassuring.

How Often Do You Need to Post?

Aim for:

• 3-5 posts per week
• Daily stories (simple, real-life moments,  behind the scenes, quick tips)
• Regular talking videos where people can see you and connect with your personality and expertise

Consistency creates momentum. You don’t need perfection. You need presence.

What to Focus On (and Stay Compliant)

You can build authority and trust without breaching TGA or AHPRA advertising rules. Focus on topics that educate, empower and demystify, rather than promote treatments or outcomes.

Great content themes include:

• Common concerns
  - “Why does my skin suddenly look dull or tired?”
  - “What causes fine lines to appear earlier for some people?”
  
  
• Facial changes over time
  - How bone, fat and skin change with age
  - Lifestyle factors that can accelerate or slow visible changes
  - Safety and preparation
  
  
• Safety and preparation
  - Why medical history and honest disclosure matter
  - What clients should think about before any cosmetic procedure
  
  
• What your patients should expect at a consultation
  - How you assess a face
  - How you discuss goals, risks and options together
  - Why a proper consultation takes time
  
  
• How to choose a qualified clinician
  - Questions to ask
  - Qualifications and registrations to look for
  - Red flags to be aware of
  
  
• Healthy ageing conversations
  - Sleep, stress, nutrition, sun exposure and daily habits
  - Setting realistic expectations
  - Focusing on confidence, not perfection

These topics build trust, show your expertise and keep you safely within Australian guidelines - without naming prescription medication, making treatment claims or promising results.

If you’d like to brush up on the rules, you can read the official TGA advertising guidelines here.

A Cheat Sheet for Creating 3 Months of Content in One Day

If content feels overwhelming, simplify it.

Book a dedicated "shoot" day in early January:

1. Choose a day in your calendar now and protect it like an appointment.
2. Book a simple studio (if you are looking for a more professional look) or find a bright, quiet room with good natural light (equally as good option).
3. Get your hair and makeup done so you feel confident on camera.
4. Bring 5 to 10 outfit changes so each batch of videos looks fresh and varied.

Prepare a shot list of topics (using the ideas and prompts below).

You don’t need a professional videographer. To get started you just need:

• A friend or colleague to help you.
• Invest in a sturdy phone stand/tripod to hold your iPhone.
• Add a wireless microphone (like a Rode mic) for clear audio.

By the end of the day, you can walk away with an entire quarter of content ready to go. This is one of the simplest ways to keep your aesthetics clinic visible on social media without burning out.

Work smarter, not harder.

Not Sure Where to Start? Need Help Deciding What to Film? Use These ChatGPT Prompts

You don’t have to stare at a blank page. Let AI do the heavy lifting with clear, compliant prompts.

Copy, paste and customise these:

Educational concerns (no products, no claims)

“Give me a list of short video topics that explain common skin or ageing concerns without naming any prescription products or making treatment claims. Keep it educational and suitable for Australian TGA and AHPRA compliance.”

60‑second educational script

“Write me a 60 second script where I speak about a common cosmetic concern, the factors that influence it, and what clients should consider when choosing a qualified clinician. Avoid naming medicines, giving treatment advice or promising results.

Social post ideas about safety and preparation

“Create a batch of educational social media post ideas that focus on safety, skin health, and how to prepare for a professional consultation. Keep everything compliant within Australian TGA & AHPRA advertising guidelines and avoid discussing prescription treatments.”

Video hooks for confident, compliant talking videos

“Give me 10 video hooks that help me speak confidently on camera about ageing, lifestyle factors, and facial changes over time. Keep them neutral, supportive, and compliant with TGA rules by not mentioning any medicines or treatment benefits.”

Full 3‑month content plan

“Help me create a 3 month content plan with 3 to 5 talking videos per week. Keep the topics centred on concerns, safety, consultation readiness, qualifications, and healthy ageing. Make sure every idea avoids naming prescription medications or suggesting treatment outcomes.”

If you’re an experienced aesthetic nurse and this has sparked ideas for 2026, you don’t have to figure it all out on your own. Juv’ae exists to support nurses with compliance, training, business growth and a community that truly has your back.

Let these prompts do the heavy lifting, then soften the language so it sounds like you - warm, human and reassuring. That’s what your clients connect with most.

Over the Christmas break, I hope you rest deeply and enjoy your loved ones. And when you feel ready, spend a little time mapping out how you’ll show up online. A few hours of planning now can turn 2026 into your most visible, confident and aligned year yet.

I can’t wait to see what you create and achieve in 2026. Enjoy your Christmas break and have a wonderful time with your families.

Warmly,

Jacinta x