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Mel&Nic
SEPTEMBER 2025

We are What We Choose: The Real Cost of Cheap Products

In Australia today, cosmetic nursing is everywhere. With injectors on nearly every corner, the choices you make as a practitioner are the difference between blending in or standing out. Nowhere is this more true than in the products you choose for anti-wrinkle and dermal filler treatments.

Recently, we’ve noticed some nurses shifting toward cheaper filler brands to cut costs. On the surface, that lower price tag looks appealing. But the numbers and the results tell another story.
 
The Hidden Costs of “Cheap”
Industry data shows that:
    • 72% of patients will not rebook if they feel their treatment results faded too quickly.
    • 68% of dissatisfied patients cite lack of lift and volume as their primary complaint.
    • Patients treated with premium fillers are 2.3x more likely to refer a friend compared with patients treated with cheaper alternatives.
 
You might save $100 per ml today but you could be losing thousands in lifetime patient value when your patients don’t return, or worse, share their disappointment with others.
 
The truth is, in aesthetics:
    • Longevity matters. Cheaper fillers break down faster, leaving patients disappointed.
    • Lift and volume matter. Sub-par correction means treatments don’t “pop” the way patients expect.
    • Your reputation matters. Every underwhelmed patient is not only a lost rebooking, but also a lost referral.
 
Why Premium Wins, Every Time
Our Juv’ae nurse cohort shows this clearly:
    • Nurses who use leading international brands like Galderma, Merz, Envouge and Teoxane consistently achieve 20–30% =
      higher retention rates.
    • Clinics that commit to quality products generate 40% more referrals in 12 months than those who don’t.
    • Patients stay loyal to brands they know and trust and they link product quality directly to your expertise.
 
Better products equal better outcomes. And better outcomes equal stronger businesses.
 
Our Perspective as Directors
At Juv’ae, our margins don’t shift based on what medication is used. We don’t benefit if you choose cheaper or premium. You do. Time and again, we see that nurses who choose quality products build practices that grow, scale, and thrive. Those who chase the lowest price often stay stuck struggling with poor results, fewer referrals, and slower growth.
 
The choice is simple:
    • Save a little today, or
    • Build a business worth so much more tomorrow.
 
We are what we choose. In this industry, your product choices aren’t just about cost they are about your confidence, your reputation, and your success.

Much love,
Mel & Nic xx