Lesson 4: Create a Website to Drive Bookings
Ready to boost your bookings? Creating a website that works for you - day and night - can make all the difference. Here’s how to turn visitors into clients while staying compliant with TGA and AHPRA guidelines:
1. Keep it simple and fast
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Make sure your website is clear, easy to navigate, and mobile-friendly (most clients browse on their phones).
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Focus on making bookings the main event - avoid clutter and heavy banners.
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Fast loading times are key; slow sites lose visitors quickly.
2. Make Booking Instantly Accessible
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Add a visible “Book Now” button to every page.
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Offer multiple ways to book: homepage, service pages, Instagram bio, and more.
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Keep forms short and simple - no unnecessary fields.
3. Build Trust with Social Proof
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Feature live social content, like Instagram Reels, to showcase your clinic’s personality.
4. Answer Client Questions Upfront
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Create a FAQ page to explain your services, cancellation policy, and why prices may not be listed (as per regulations).
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Offer easy options for online consultations - quick chats can help hesitant clients feel comfortable.
5. Add a Lead Magnet for Future Bookings
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Offer helpful freebies (never S4 medication), like a skincare guide or seasonal service menu, in exchange for email sign-ups.
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Use automated emails to follow up with clients who don’t book right away - keep them engaged with educational content, not promotional claims.
Pro Tips for Compliance & Visibility
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Set up your Google Business profile with accurate info and reviews.
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Optimise your website for local search by using location-based keywords (e.g., “cosmetic nurse Gold Coast”).
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Use clear descriptions and alt text for all images.
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Share educational blog posts or FAQs that answer common questions about the cosmetic process, not specific products or prescription treatments.
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Prioritise mobile optimisation and fast loading speeds - Google and your clients will thank you!
A high-converting website is simple, trustworthy, and makes booking easy - while always putting compliance and client care first.
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