Lesson 4: Create a Website to Drive Bookings

Ready to boost your bookings? Creating a website that works for you - day and night - can make all the difference. Here’s how to turn visitors into clients while staying compliant with TGA and AHPRA guidelines:

1. Keep it simple and fast

• Make sure your website is clear, easy to navigate, and mobile-friendly (most clients browse on their phones).

• Focus on making bookings the main event - avoid clutter and heavy banners.

• Fast loading times are key; slow sites lose visitors quickly.

2. Make Booking Instantly Accessible

• Add a visible “Book Now” button to every page.

• Offer multiple ways to book: homepage, service pages, Instagram bio, and more.

• Keep forms short and simple - no unnecessary fields.

3. Build Trust with Social Proof

• Feature live social content, like Instagram Reels, to showcase your clinic’s personality.

4. Answer Client Questions Upfront

• Create a FAQ page to explain your services, cancellation policy, and why prices may not be listed (as per regulations).

• Offer easy options for online consultations - quick chats can help hesitant clients feel comfortable.

5. Add a Lead Magnet for Future Bookings

• Offer helpful freebies (never S4 medication), like a skincare guide or seasonal service menu, in exchange for email sign-ups.

• Use automated emails to follow up with clients who don’t book right away - keep them engaged with educational content, not promotional claims.

Pro Tips for Compliance & Visibility

• Set up your Google Business profile with accurate info and reviews.

• Optimise your website for local search by using location-based keywords (e.g., “cosmetic nurse Gold Coast”).

• Use clear descriptions and alt text for all images.

• Share educational blog posts or FAQs that answer common questions about the cosmetic process, not specific products or prescription treatments.

• Prioritise mobile optimisation and fast loading speeds - Google and your clients will thank you!

A high-converting website is simple, trustworthy, and makes booking easy - while always putting compliance and client care first.