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JULY 2025

Lesson 4: Create a Website to Drive Bookings

Ready to boost your bookings? Creating a website that works for you - day and night - can make all the difference. Here’s how to turn visitors into clients while staying compliant with TGA and AHPRA guidelines:

1. Keep it simple and fast

  • Make sure your website is clear, easy to navigate, and mobile-friendly (most clients browse on their phones).

  • Focus on making bookings the main event - avoid clutter and heavy banners.

  • Fast loading times are key; slow sites lose visitors quickly.

2. Make Booking Instantly Accessible

  • Add a visible “Book Now” button to every page.

  • Offer multiple ways to book: homepage, service pages, Instagram bio, and more.

  • Keep forms short and simple - no unnecessary fields.

3. Build Trust with Social Proof

  • Feature live social content, like Instagram Reels, to showcase your clinic’s personality.

4. Answer Client Questions Upfront

  • Create a FAQ page to explain your services, cancellation policy, and why prices may not be listed (as per regulations).

  • Offer easy options for online consultations - quick chats can help hesitant clients feel comfortable.

5. Add a Lead Magnet for Future Bookings

  • Offer helpful freebies (never S4 medication), like a skincare guide or seasonal service menu, in exchange for email sign-ups.

  • Use automated emails to follow up with clients who don’t book right away - keep them engaged with educational content, not promotional claims.

Pro Tips for Compliance & Visibility

  • Set up your Google Business profile with accurate info and reviews.

  • Optimise your website for local search by using location-based keywords (e.g., “cosmetic nurse Gold Coast”).

  • Use clear descriptions and alt text for all images.

  • Share educational blog posts or FAQs that answer common questions about the cosmetic process, not specific products or prescription treatments.

  • Prioritise mobile optimisation and fast loading speeds - Google and your clients will thank you!

 

A high-converting website is simple, trustworthy, and makes booking easy - while always putting compliance and client care first.

 

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