JULY 2025
Winter Is Your Business Power Season:
Boost Sales & Prep for Spring Success
While many businesses slow down in winter, smart cosmetic nurses use this time to plan, reset, and get ahead. Now is the time to sell strategically, rebook with intention, and prepare for a high-performing spring.
Reignite Sales with Strategy
Winter is prime time to:
• Rebook lapsed patients
• Sell skin treatments
• Build treatment plans that last into 2026
Many patients experience dull, dry, and crepey skin at this time of year– they’re actively looking for help. Use this seasonal change to recommend:
💧 Profhilo for deep hydration and elasticity
✨ Glass Facial for radiant glow and texture
🧴 SkinPen, peels or The Skincare Company products to treat pigmentation and barrier damage
💧 Rejuran (PN) to repair skin at a cellular level restoring youthful structure, improving elasticity, and healing from within, making it ideal for patients seeking true skin regeneration, not just surface hydration.
Offer winter-only treatment bundles or bonus skincare gifts to increase conversions and rebookings.
Reactivate Past Patients
Now’s the time to open your “Did Not Return” list. Reach out personally to:
• Anti-wrinkle or filler patients who didn’t book a follow-up
• Skin patients who had one or two treatments but didn’t commit
• Anyone with a big gap in appointments (3+ months)
💬 Use this script:
“Hi [Name], I’m reaching out because winter is the best time to treat and hydrate the skin. I’d love to offer you a winter skin review and show you what’s new, can I pop you in for a skin check?” Even 10 messages can result in thousands of dollars in rebookings.
Set Up Bookings for the Entire Season
Don’t stop at one appointment, set 2–3 future bookings for every patient. Christmas is just around the corner, and appointments are already filling fast! To make sure you don’t miss out on your pre-Christmas glow-up, let’s lock in your next booking now.
Would you prefer early December, or something closer to Christmas? Let me know what works best, and we’ll make sure you’re looking and feeling your best for the festive season.
Winter is the only time most clients are open to forward-booking. This ensures:
• Your calendar is full heading into September
• Your patients stay consistent with results
• You avoid last-minute spring chaos
Whether it’s skin, anti-wrinkle, or Profhilo, set the plan now and secure your revenue pipeline.
Mid-year clinic audit and success checklist:
- Set a forecast for the next financial year
Review your sales from the last 12 months and create monthly sales goals to finish 2025 stronger. - Fill your calendar with future bookings
Don’t just rebook, future-book. Lock in 2–3 sessions per patient. - Complete a full stock rotation and clean-up
Ensure all S4 medication is in date and rotated. Use winter to tidy your cupboards and fridge storage for better compliance. - Clean your database
Fix incorrect numbers, missing names, or patient records, perfect timing before DappleOS migration. - Clinic spring clean (in winter!)
Rearrange rooms, deep clean devices, tidy skincare displays, make everything photo-ready for peak season. - Upskill with Juv'ae training
Book in training, 1:1 session, or group training to refine skills in skin, Profhilo, injectables.
Practise now so that when the rush hits, you’re confident and conversion-ready.
Your Juv'ae Challenge This Month:
• Send 10 reactivation texts
• Book trainings
• Clean your clinic cupboards, fridge, and skincare shelves
• Set your financial forecast and stretch goals
• Lock in 2-3 bookings for each patient on your calendar
Winter Isn’t Quiet, It’s Your Foundation for Growth
By using this slower season to reset your business, rebook your patients, and reignite your skills you’re setting up for an explosive spring. Don’t just ride the seasons. Master them.
Much love,
Mel & Nic xx