The Two Things That Will Change Your Business Forever

When I first started injecting, I never rebooked clients.
Not once.
I didn’t want to pressure anyone. I thought they’d book again when they were ready.
But over time, I saw that many didn’t come back. Not because they weren’t happy, but because they were busy, forgot, or couldn’t find a time that suited.

Then one day, sitting in my hairdresser’s chair, she said:
“Let’s lock in your next two visits now so you don’t miss out.”
And I did. Without a second thought.
That moment changed how I saw rebooking forever.
I realised that offering rebooking isn’t pushy. It’s service. It makes life easier for everyone.
I took that mindset into my business, and here’s exactly what I say now:

“I need to see you again in 3 months. Let’s book that in now to get you a time that suits.”

That one sentence has transformed my calendar.
I cannot stress enough how important this is.
So here are the two most important things I believe will grow your cosmetic business:

1. Rebooking

This is the key to steady, predictable bookings. No last-minute scrambling. No empty gaps.
And here’s an important tip:
Never ask “Would you like to rebook?”

Just confidently guide the next step.
Use language that shows you’re taking care of them:

• “You’re due in 3 months. Let’s get that in now.”
• “Your result will hold best if we top up then. I’ll pop that in.”
• “Appointments go fast, so this locks in your preferred time.”

Aim for an 80 percent rebooking rate. That means if you see 10 clients in a day, 8 of them leave with their next appointment already in the diary. This keeps your income consistent and builds strong client loyalty.

And here’s something else most people don’t think about:
If a client has a booking with you in their calendar, the chances of them going somewhere else drop significantly.

We’re all busy. We don’t want to shop around.
But if there’s no future booking with you, it’s all too easy for someone to try a competitor.
Not because they didn’t like you. Just because they didn’t have anything locked in.

2. Average Visit Value (AVV)

AVV is your average income per client appointment. It tells you how much value is being delivered per visit, and it gives you a benchmark to work from.

Here’s how to calculate it:
If you had $5,000 in revenue across 10 clients in a day, your AVV is $500.
That’s your goal.
Most successful nurses I work with have an AVV that sits at $500 or more.
Why does it matter? Because it helps you work smarter, not harder.
It’s not about squeezing more out of your clients. It’s about serving them better.

Let’s be real. Most clients need:

• At least two areas of anti-wrinkle
• A high-quality sunscreen
• A retinol to support their skin

That’s not overselling. That’s just good, holistic care. Clients often don’t know what they need until you show them the full picture.
When you:

• Educate them clearly
• Offer realistic treatment plans
• Provide skincare to support their results

Your AVV naturally increases. And more importantly, so does the quality of your client outcomes.
This is how you build trust. This is how you build a business that lasts.

Final Thoughts

Rebooking and AVV are two numbers I always come back to in my own business.
They tell me how well I’m really showing up. Not just as a practitioner, but as someone running a sustainable, client-focused business. When these two things are working, everything else starts to flow.

You feel more in control.
Your clients feel more supported.
Your business grows with less stress.

So if you’ve been feeling a bit stuck, or wondering what to focus on next, start here.
Track your rebooking rate. Work out your AVV. Then look for one small way to improve each.
It doesn’t need to be perfect. It just needs to be consistent.
Small changes, done regularly, will shift the needle over time.
You don’t need to do more. You just need to do what matters.
And these two things really matter.

I’m cheering you on!