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jacinta
APRIL 2025

Welcome to Q4: Time to Reset, Reflect and Refocus 

As we step into a brand new financial quarter, it’s the perfect time to pause and reflect. How did your business track over the last three months? Did you hit the goals you set?  Did you do the things you said you would? 

The start of April marks the final quarter of the financial year. That makes it a powerful window to check in with your numbers, review your progress, and make a strong plan to finish the year on a high. 

Step 1: Rebook Your November/December Clients 

Let’s rewind to December—your books were full, your clients were glowing, and the vibe was high. Those clients? They’re due for their next anti-wrinkle treatment now. 

Don’t wait for them to remember. 

Pull up your November and December client lists and start rebooking. 

Why it matters to them: 

  • Smooth, consistent results
  • Ongoing preventative benefit
  • Confidence and care that lasts 
  • You stay top of mind as their trusted expert 
  • Why it matters to you: 
  • Higher client retention
  • More consistent income 
  • Fewer cancellations and gaps
  • Growth through trust and relationships

 

Step 2: Market Now for Mother’s Day 

It’s around the corner, and the most prepared nurses are already promoting. 

To get ahead: 

  • Run a voucher campaign 
  • Target husbands and daughters using Facebook ads:
    • Men aged 30–55 within 10km of your clinic
    • Women aged 25–45 likely to buy for Mum
  •  Use emotionally engaging language:
    • "She’s done everything for you – now give back with glowing skin.” 
    • "Confidence lasts longer than flowers.” 
  • Offer a time-limited bonus like:
    •  “Buy a voucher over $300 and receive a free XXXX (insert bonus non S4 treatment) for Mum.” 

Need help? 

We’ve got you covered. 

Jump onto the Juv’ae Academy and download your: 

  • Mother’s Day social tiles - see HERE
  • Email campaign - see HERE

Just personalise and post/send. 

PS: Assets also available on Juv'ae Academy in resources tab.

Step 3: Review your Q3 results 

Pull out your business plan. Take a look at what was projected last quarter… and what actually happened. 

Key numbers to check: 

  • Average Visit Value (AVV) – is it increasing over time? 
  • Rebooking Rate – are you building loyalty and trust? 
  • Total Number of Appointments – is your demand growing? 
  • Total Revenue – are your efforts translating into income? 

These figures will give you a clear picture of your business health—and where to focus next. 

 

Step 4: Refocus for Q4 

With just three months to go until EOFY, now is the time to reset your business goals. 

Ask yourself: 

  • What do I want to achieve this quarter? 
  • What training or upskilling will move me forward? 
  • What didn’t get done last quarter that still matters? 

Make a simple, achievable plan. Then commit to following through. 

 

Step 5: It’s BAS time 

April also means lodging your Business Activity Statement (BAS) for the last quarter. If you have a BAS bill to pay, take it as a good sign - It means your business made money. That’s a win! 

The key is to stay on top of your cash flow so nothing catches you off guard. 

If you haven’t already, look into the Profit First banking method. It’s a simple, effective way to make sure every dollar is accounted for. 

 

Step 6: Start EOFY planning now 

Don’t leave end of financial year tax planning until June. 

Book your meeting with your accountant now. 

Sit down together in May or early June to map out: 

  • Your likely tax position 
  • What you might owe in company tax (25–30% of profit – hint – this is in addition to your quarterly BAS bills) 
  • Any actions you can take before 30 June to reduce your tax burden 

 Good planning now will save you stress later. 

April To-Do List
  1. Review Q3 goals and numbers 
  2. Review your business plan—what did you actually do? What still needs attention? What are you adding to it for this quarter? 
  3. Lodge your BAS and review your cash flow 
  4. Book your EOFY planning appointment with your accountant 
  5. Rebook your November/December clients 
  6. Start your Mother’s Day campaign for May 
  7. Set up a Facebook/Instagram ad targeting husbands and daughters 
  8. Create a simple gift voucher offer and promote it weekly 

Good planning now will save you stress later. 

Final thoughts 

This quarter is about being prepared - so you can finish the year strong, confident, and in control. But don’t forget to enjoy it, too. 

Tax planning and number-crunching might not feel like the most exciting part of business ownership, but they are part of your growth. 

So, take a moment to feel grateful and find the fun in this final stretch.  

You’re creating something valuable. 

You’re leading your business forward. 

Let yourself enjoy it.  

Let Q4 be a quarter of clarity, confidence, and momentum. 

You’ve got this! 

Jacinta